THE TOM TAILOR GROUP IS ONE OF THE LEADING AND FASTEST-GROWING FASHION HOUSES IN GERMANY AND EUROPE. WITH ITS TWO BRANDS TOM TAILOR AND BONITA, THE GROUP ADDRESSES COMPLEMENTARY TARGET GROUPS FROM 0 TO 60 YEARS OF AGE.
With its brands, the Group operates in more than 35 countries. The BONITA brand is available exclusively from the more than 1,000 proprietary retail stores in Europe. Alongside the more than 350 centrally located retail stores, the TOM TAILOR brand is also sold in the Wholesale segment, including around 200 franchise stores, more than 2,400 shop-in-shops and almost 7,900 multi-label stores. Both brands are also available on the Internet in an online store, with the TOM TAILOR brand now available online in 21 countries. The Company employs around 6,500 staff around the world.
The TOM TAILOR GROUP ’s four strong brands create a coherent world. Each brand has its own handwriting and at the same time follows an overarching principle: mid-price fashion for people who value quality and style. Our brand concepts enable us to appeal equally to men and women. That is the ideal basis for us to continue our successful development in the future.
TOM TAILOR has presented itself with a new brand identity since August 2014. With the further development of its core brand, TOM TAILOR is strengthening its international profile and positioning itself as a “new urban player”. The new brand attitude reflects the slogan which appeals to self-confident target groups with a high affinity for lifestyle and fashion: “Life is a game, play it, be confident, dress in style.”